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Boosting your business

Why choose Aviva for protection? 

As one of the UK's largest insurers, we're a name you and your clients can trust. When it comes to protection, we're serious about helping you protect more lives, more easily. Our compelling suite of products and benefits offer more choice and flexibility than ever before, so you can offer tailored protection solutions to a broad range of clients. Take a closer look at protection from Aviva.

We have been listening to you… Increased risk is now on ALPS

At Aviva we are committed to providing continuous system improvements. While listening to constant feedback which we have received on what you want from our ALPS online self-service system, we are continuing to do just that.

As of 8th October, on all new quotes produced on or after this date you will now be able to make even more commonly requested changes once we have offered acceptance terms. This will be available on individual Life Insurance+, Critical Illness+ and Income Protection+ products.

With the ability to do edits such as increasing the sum assured, term and adding additional benefits such as Global Treatment, without the need to start the application process again. ALPS provides you with a flexible journey that will save you time and help get your client the cover they want with ease.

To see more that is going on with ALPS and improvements we are making please see our ALPS training hub.

Visit our ALPS training hub

Our online services - protecting your time and your clients

Advances in digital technology represent an opportunity to improve the way we do business and when it comes to our online self-serve system - ALPS - we're always looking for new ways to make things easier and save you valuable time. 

That's why we've evolved our online system as part of an ongoing programme of enhancements. From underwriting to tracking your applications, we've introduced improvements across the end to end journey.

Discover how we're protecting your time, as well as your clients.

Getting started

If it's your first time placing protection business with us, we've got everything you need to get started.

Documents Accessing our products via Portals

Help in understanding our quote responses on portals.
Read our guide

Quote and apply e-guide Quote & apply - an online guide

Make the most of our online system's capabilities.
Read our interactive guide

Business tracking e-guideBusiness tracking - an online guide

Learn how to easily stay on top of your applications.
Read our interactive guide

Trusts made easy with Aviva

Placing a policy in trust is an easy way of making sure that the proceeds from the policy you recommend to your client go where they should. But as well as giving your clients further peace of mind as part of your professional service, it can also represent an opportunity for you to grow your business.

Our online trust process is now available for business protection and relevant life trusts.

Probate hurdles

Probate hurdles sales aid
Learn how your clients can use a trust to avoid common probate hurdles.

Find out more

Benefits of trusts

Benefits of trusts guide
A short guide to help your clients understand the benefits of placing their policy in trust.

Find out more

Guide for trustees

Guide for trustees
All the information and answers to key questions that those acting as a trustee need.

Find out more

Helpful guides to trusts

Adviser guide to online trustsOnline signature-free trusts

Discover how you and your clients can benefit from our intuitive online trusts process. 100% online signature free trusts for personal and business protection products, including relevant life. With guidance at every step, we'll help to ensure the process goes smoothly.

Read our guide

Client guide to trustsSupport for your clients

Trusts can be daunting for clients who've never dealt with them before. Our handy guide can help provide them with the key information they need.

Read our guide

Key documents

Our protection products

Our personal protection products are designed to meet your client's needs, whatever they may be.

Life Insurance+
Critical Illness+
Whole of Life Insurance+
Income Protection+
Living Costs Protection

Our business protection products are designed to meet the protection needs of businesses of all shapes and sizes.

Business Life Insurance Options
Relevant Life Insurance

Additional benefits for more protection

As well as the high quality cover provided by our protection products, we also offer a number of additional benefits available at an extra cost which, if chosen, can provide even greater protection against life's uncertainties.

extra care cover photo


Extra care cover

In the most severe of cases where an illness has a prolonged life-changing impact, a much larger adjustment to your client's day to day living, and therefore more financial support, may be needed to help make things more comfortable. 

To help protect your clients in these circumstances, we offer extra care cover as an optional benefit on our Life Insurance+ and Critical Illness+ policies. It provides a payment of £50,000, in addition to the cover amount, where your client suffers from a critical illness, upgraded critical illness, or total permanent disability (where selected) and is left with severe, permanent symptoms that meet our definition.

Alternatively, we'll pay the full cover amount plus £50,000 if your client is diagnosed with certain neurological conditions before age 50.

Find out more


Fracture cover

Available with our Life Insurance+, Critical Illness+, Income Protection+ and Living Costs Protection products, Fracture cover offers additional cover for a range of fractures.

It pays a one-off lump sum if your client suffers from one of 18 specified fractures during any 12 month period. We'll pay one successful claim each year. 

Find out more


fracture cover photo

Global treatment

If your client or their child were to suffer from a serious illness such as cancer, it's only natural they'd want the most accurate diagnosis possible - and access to the very best advice and treatment.

We've teamed up with Best Doctors® and BDU® to offer global treatment. This gives your client access to medical experts and covers the cost of overseas treatment for certain serious illnesses or medical procedures, as defined in the policy conditions.

Global treatment is a way to make overseas treatment possible. at a time when your client will almost certainly want to explore all possible avenues, it offers more choice and access to quality treatment options.

Global treatment is available on our Life Insurance+, Critical Illness+, Income Protection+ and Living Costs Protection products.

Find out more

Family together

Looking after your client and their family

When you recommend one of our personal protection policies to your client, you can relax, safe in the knowledge that we’ll be there for them and their families when it really matters. Of course this means we’ll be on hand with financial support if the worst should happen. But with our policies, you get so much more than that.

These are available on our Life Insurance+, Critical Illness+, Income Protection+, Living Costs Protection and Whole Of Life+ products.

The following are non-contractual benefits which we could remove at any time.

For more information on any of the services listed below, please read guide to Support Plus

Counselling and carer services

Life can be tough sometimes, so it helps to have someone you can turn to. That’s why your clients have access to counselling and carer support services provided by Workplace Options.

Workplace Options offers face to face or telephone based support for your client and their family, giving help with:

  • Mental wellness issues such as bereavement, work-related stress and relationship breakdown.
  • Facing the challenges that come with being a carer.

Bupa Anytime HealthLine

Bupa Anytime HealthLine is a telephone support service that gives your client access to a qualified nurse 24 hours a day, 7 days a week. Your client can use this service to get answers to any questions or concerns they may have about a specific medical condition or to get practical advice on their general health and well being. They can also use the service with regards to their loved ones - for example, if they are worried about their children's health.

Second Opinion by Best Doctors®

Second opinion by Best Doctors® gives your client access to their network of medical experts who can give them answers to any questions they may have. Once your client has contacted Best Doctors international medical experts, they will collect their medical records and choose the most appropriate medical specialist for their condition. The doctor will then review your clients' case, providing their expert medical opinion in a report which includes:

  • Confirmation of your clients' diagnosis
  • Treatment recommendations
Mark Cracknell

Cover Protection Adviser View 2017: results

The key challenges facing advisers in 2017

Aug 14, 2017

CI Solid foundation

Critical illness cover – a solid foundation

Hayley Grimshaw on the foundation of our CI cover 

Jan 19, 2017


Support Plus – my own experience

James Eyre: When Support Plus was there for me

Jan 19, 2017

Protection planning

Our protection articles can help support your financial planning process and offer the opportunity to earn CPD hours.

Claims information

If your client needs to make a claim, you can feel confident that we'll get things right for them at a difficult time.

Underwriting centre

Developed and tested with advisers, a one stop shop for everything you need to know about our underwriting.

Tools and calculators

Access a wide range of handy tools and calculators, designed to help both you and your clients.

Contact us

You can find contact details for each product area in the drop-down list:

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WA02220 10/2018