We use cookies to give you the best possible online experience. By clicking Close you indicate that you are happy for your web browser to receive all cookies from our website including cookies that are linked to your personally identifiable information. See our cookie policy for more information on cookies and how to manage them.


Critical Illness re-launch

A sum greater than its parts

We've brought together our very best protection solutions, support and service under a strong, well established brand, retaining and improving upon the best elements of two heritage propositions. The result? A compelling suite of protection solutions and benefits that offer more choice and flexibility than ever before, enabling you to provide tailored protection solutions to a broad range of clients.

Take a closer look at all-new protection from Aviva.

New to Aviva? Transitional arrangements and other information

To help you get to grips with our new proposition, we've produced some handy guides and key information to guide you through the changes.

System guide to ALPS

Online business tracking guide

Portals guide

Transitional arrangements

Existing quotes and applications

While all new quotes and applications should be made on our new products – here are the arrangements for existing quotes and applications. From 14th November 2016:

  • Saved quotes will remain available to apply for on the respective portals and on the Aviva or Friends Life websites for up to 30 days, provided they remain valid.
  • Any part-saved applications (pre-underwriting decision) for old products will remain available on Aviva or Friends Life websites for up to 30 days.
  • Any application which has been accepted or referred will continue to be processed and can still be tracked on Aviva and Friends Life websites.

Personal protection products

Our personal protection products are designed to meet your client's needs, whatever they may be.

Life Insurance+
Critical Illness+
Income Protection+
Guaranteed Whole of Life
Living Costs Protection

Business protection products

Our business protection products are designed to meet the protection needs of businesses of all shapes and sizes.

Business Life Insurance Options
Relevant Life Insurance

Our brand

Our brand is more than just how our products and services are presented - it's about our purpose and values, as well as our promise to you and your clients. We're proud of our brand and we recognise the responsibility we have in repaying the trust you place in it.

A strong, trusted brand

Aviva logo 

As one of the UK's largest insurers, we offer strong protection solutions under a single powerful brand.

300 years of heritage


For over 300 years we've been helping to free people from the fear of uncertainty. Building upon this legacy is at the heart of how we do business.

Expertise and innovation

Meeting on rooftop  

We never rest in killing complexity to better meet the needs of your clients. Through innovation we provide new, easier ways of doing business.

New protection solutions

In November 2016 we launched our most comprehensive cover to date. By adding three new products; Life Insurance+, Critical Illness+ and Income Protection+, we were able to offer a range of protection solutions to help you meet your clients' needs. Since then we have continued to develop these propositions and have recently launched Living Costs Protection - another quality product for you to discuss with your clients.
Living costs protection

Living Costs Protection

Putting food on the table is one of life's essentials. But if your client can't work, even the weekly shop could be a struggle. That's why we've launched Aviva Living Costs Protection.

With Living Costs Protection your client can choose a fixed monthly benefit of between £500 and £1,500 per month which will be paid for up to  12 months for each eligible claim if your client is unable to work due to illness or injury.  This could help cover essential outgoings like mortgage or rental payments, utilities and food.

Find out more

An end to end online solution

Submitting protection business online has never been easier. ALPS provides a slick, quick end to end system that puts you in control. Our online quote and apply system lets you meet your client's needs in one go with multi-product quotes and applications.

With intuitive design and clear navigation, you can get to where you need to be more quickly. And features such as signature free applications and online trusts speed things up even further. 

Our handy e-guide gives you a guided tour of ALPS so you can get to grips with everything it has to offer in no time.

Take a look now
System guide

Take control with online business tracking

We know your time is valuable. And the ability to easily track exactly what's happening with your clients' cases makes life so much easier.

Business tracking on ALPS puts you in control, giving you the ability to track applications from start to finish, using a range of notifications to manage cases effectively and to take appropriate and timely actions. Our handy e-guide takes you through everything you need to know to get the most out of business tracking.

Take a look now
Tracking guide

Additional benefits for more protection

In addition to the high quality cover provided by our protection products, we also offer a number of additional benefits available at an additional cost which, if chosen, can provide even greater protection against life's uncertainties.

global treatment photo

Global treatment

If your client or their child were to suffer from a serious illness such as cancer, it's only natural they'd want the most accurate diagnosis possible - and access to the very best advice and treatment. We've teamed up with Best Doctors® to offer global treatment. This gives your client access to top medical minds and covers the cost of overseas treatment for certain serious illnesses or medical procedures, as defined in the policy conditions.

Global treatment is a way to make overseas treatment possible. At a time when your client will almost certainly want to explore all possible avenues, it offers more choice and access to quality treatment options.

Find out more

Fracture cover

Fracture cover offers additional cover for a range of fractures, dislocations, tendon ruptures and ligament tears.  

It pays a one-off lump sum if your client suffers from one of 28 specified fractures, dislocations, tendon ruptures or ligament tears during any 12 month period. We'll pay one successful claim each year. 

Find out more


fracture cover photo

extra care cover photo


Extra care cover

In the most severe of cases where an illness has a prolonged life-changing impact, a much larger adjustment to your client's day to day living, and therefore more financial support, may be needed to help make things more comfortable. 

To help protect your clients in these circumstances, we offer extra care cover as an optional benefit on our Life Insurance+ and Critical Illness+ policies. It provides a payment of £50,000, in addition to the cover amount, where your client suffers from a critical illness, upgraded critical illness, or total permanent disability (where selected) and is left with severe, permanent symptoms that meet our definition.

Alternatively, we'll pay the full cover amount plus £50,000 if your client is diagnosed with certain neurological conditions before age 50.

Find out more


Family together

Looking after your client and their family

When you recommend one of our protection policies to your client, you can relax, safe in the knowledge that we’ll be there for them and their families when it really matters. Of course this means we’ll be on hand with financial support if the worst should happen. But with our policies, you get so much more than that.

The following are non-contractual benefits which we could remove at any time.

For more information on any of the services listed below, please read our guide to Support Plus

Counselling and carer services

Life can be tough sometimes, so it helps to have someone you can turn to. That’s why each of our protection policies includes access to counselling and carer support services provided by Workplace Options.

Workplace Options offers face to face or telephone based support for your client and their family, giving help with:

  • Mental wellness issues such as bereavement, work-related stress and relationship breakdown.
  • Facing the challenges that come with being a carer.

Bupa Anytime Healthline

Bupa Anytime Healthline is a telephone support service that gives your client access to a qualified nurse 24 hours a day, 7 days a week. Your client can use this service to get answers to any questions or concerns they may have about a specific medical condition or to get practical advice on their general health and well being. They can also use the service with regards to their loved ones - for example, if they are worried about their children's health.

Second Opinion by Best Doctors®

Second opinion by Best Doctors® gives your client access to their network of medical experts who can give them answers to any questions they may have. Once your client has contacted Best Doctors®, they will collect their medical records and choose the best medical specialist for their condition. The doctor will then review your clients' case, providing their expert medical opinion in a report which includes:

  • Confirmation of your clients' diagnosis
  • Treatment recommendations
Mark Cracknell

Cover Protection Adviser View 2017: results

The key challenges facing advisers in 2017

Aug 14, 2017

Julie Higman

Income Protection: It works when your clients can’t

Julie Higman, Product Manager, shares her thoughts

May 09, 2017

Children's Upgraded CI

Extra protection for what your clients value most

Hayley Grimshaw, talks about our upgraded children’s benefit

Feb 07, 2017

Pencil image

A step up in protection

Hayley Grimshaw’s take on Aviva’s upgraded CI benefit

Jan 26, 2017

CI Solid foundation

Critical illness cover – a solid foundation

Hayley Grimshaw on the foundation of our CI cover 

Jan 19, 2017


Support Plus – my own experience

James Eyre: When Support Plus was there for me

Jan 19, 2017

Critical illness proposition

Proposition is critical, but it's just the start

Mark Cracknell on our new critical illness proposition

Jan 13, 2017

Protection planning

Our protection articles can help support your financial planning process and offer the opportunity to earn CPD hours.

Claims information

If your client needs to make a claim, you can feel confident that we'll get things right for them at a difficult time.

Underwriting centre

Developed and tested with advisers, a one stop shop for everything you need to know about our underwriting.

Tools and calculators

Access a wide range of handy tools and calculators, designed to help both you and your clients.

Contact us

You can find contact details for each product area in the drop-down list:

Back to top

WA02220 10/2017