Aviva has launched a new online hub to help financial advisers boost the protection side of their business.
The ‘Adviser Business Accelerator’ website includes expert tips and step by step guides to help advisers get more from their business development and client acquisition efforts.
Jim Hunter, National Sales Manager at Aviva, said: “We know from our research that many advisers – 86%, in fact – see protection as key growth area for their business. We also know that many don’t have as much time to dedicate to achieving this as they would like. That’s why we’ve launched Adviser Business Accelerator.
“The new hub is designed to help advisers grow the protection side of their business more quickly by giving them access to expert advice and tips. Tips which are also easy to put into practice.”
A simple way to rack up CPD hours
Topics covered by the new hub include: winning more business through your website; getting more referrals; networking with ease; simple marketing planning; and how to dominate your local market.
Advisers can also access a library of more than 60 ‘Marketing in minutes’ guides – simple client acquisition and business-building tips which are quick to read and almost as quick to implement.
Mr Hunter added: “The way the site is structured makes it easy for advisers to dip in and out of the content they need, whenever they happen to need it.
“Plus, it gives them an easy way to achieve the 15 hours of unstructured CPD they’ll now need to bank under the Insurance Distribution Directive – at the same time as learning something that could benefit their business.
“Each of the articles and step-by-step guides can be used towards the 15-hour target, so advisers can learn something that’s going to be useful to their business whilst doing the reading they need to by law.”
Free website redesign offer
As an added bonus, Aviva is offering a special prize to the first advisers who sign up to the new hub.
Everyone who registers with Adviser Business Accelerator by 23:59 on 14 December will be entered into a prize draw to win a free website redesign and build.
The prize, worth £5,000, will include all design and build work, plus professionally written copy designed to help boost leads. Terms and conditions apply.
“However well their business is going, we believe advisers can take it to the next level with Adviser Business Accelerator,” said Mr Hunter. “We already have a similar resource aimed at brokers, and believe that advisers will find our new hub every bit as useful.”
For more information and to sign up free, visit the Adviser Business Accelerator website.