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Wake up your clients to the need for income protection

Jul 15, 2018, 12:35 PM
Shining a light on those most at risk
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As a financial adviser, you know just how important income protection is, but sometimes it can be a difficult subject to tackle with clients. All too often, income protection is the last point of discussion in a protection conversation, making it even harder to sell.

But whether you’ve sold income protection for a while or you’re brand new to it, we’re here to help.

Mintel research1 shows that only 1 in 10 adults has an income protection product, but changes in the way people live and work mean there’s now a massive opportunity in the income protection market. Customers may be relying on savings, family or the state to support them should they find themselves unable to work for an extended period of time. So making sure you’re equipped to tackle conversations with confidence is more important than ever. 

We’ve drawn upon our considerable experience and knowledge of the income protection market to shine a light on the 90% - renters, gig workers, the self-employed and divorcees; the people of the UK who could be most at risk if they’re unable to work due to illness or injury – and in need of your help. Our market insight can help you to open up new opportunities to grow your business through targeting these clients. 

With our insight, tools and support, we’re here to help you fine-tune your approach, breaking down the common misconceptions clients tend to have around income protection so you can take full advantage of the opportunity. 

And with Income Protection+ we offer the ideal, flexible solution to help you meet a range of client’s needs. Income Protection+ offers so much more than a pay out, with a range of support services designed to help your client and their family when they need it most - and our online self-serve system means applying for a policy needn’t be a lengthy, complicated affair. 

So, why not turn off your phone, grab a coffee and visit our income protection hub to find out more and see how you can wake your clients up to income protection.

1 Mintel Income Protection UK February 2017

Meet the market


IP01153 07/2018

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