At Aviva, we're dedicated to helping you provide your clients with cover that protects them when they need it most. Sometimes that means highlighting the protection needs they might not have thought about themselves.
In the March 2017 report, our research has shown that families with dependent children are not necessarily equipped financially to cope if something were to happen.
Almost 1 in 4 families have nothing saved
As an adviser, you are best placed to show your clients where they might be missing cover. We're here to help you find new ways to talk to and support the people who need cover most.
Our tools and resources can help
Our Protecting our Families report (March 2017) reveals that 19% of families who lost income due to ill health had to downsize, move in with family or rent - some even became homeless. Income protection may have helped them to stay in their homes.
This report shows that 76% of parents have no plan for dealing with reduced income for health reasons, which means they may struggle with the additional expenses a serious illness can bring.
68% of parents have no plan in place for dealing with the impact of their death or the death of their partner - another key insight revealed by our report. Now could be the time to help them protect their family.
The way we live has changed.
Let's change the way we approach protection.
Find out more
Source: Aviva 'Protecting our Families' report March 2017. Based on families with dependent children.