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Inspirational reads for World Book Day

Mar 5, 2019, 12:35 PM
Jim Hunter shares the books that have inspired him.
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As it’s World Book Day this week, we asked Jim Hunter, National Sales Manager at Aviva, what books have inspired him.

Start With Why: How Great Leaders Inspire Everyone To Take Action – Simon Sinek

“I found this book a huge inspiration to me when I first moved into a leadership role in the mid-2000s. Focussing on what makes great companies and great leaders great, this book really tests the motivation for your actions. It challenges you to look not just at what you are doing, or even how you are doing it, but suggests that if you want to be great at what you do then you really need to start with the why. I daresay this is an essential read for anyone in a leadership position.”

Yes! 50 Secrets From the Science of Persuasion - by Noah J. Goldstein PhD, Robert B. Cialdini PhD, and Steve J. Martin

“A few years ago, I was involved in a campaign about behavioural science and its implication in financial services. I stumbled across this book as part of wider reading and I was blown away with how it declutters the information-overloaded-mind of the modern-day consumer. As a sales manager, I found this insightful and accessible, and there were real tangible takeaways that have altered how I approach my customers. If you are in sales, I strongly recommend.”

Freakonomics and/or SuperFreakonomics - by Stephen J. Dubner and Steven D. Levitt

“As something of a data nerd, I’ve always enjoyed using data to drive insight and analysis. These books look at modern economics and how we use big data to provide key insights into our society, as well as clarifying the difference between causation and connectivity, in an often humorous but always interesting way. Jumping from real world topics, this reads more like a detective novel than a book about numbers.”

Oh, The Places You’ll Go – Dr. Seuss

“I’ve been reading this one with my daughters. It’s so full of inspiration and optimism - our absolute favourite bedtime read now.”

TR01472 03/2019

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