2.1 million reasons to consider Aviva Flex-pertise
Aviva Flex-pertise™ is the UK market leader for flexible employee benefits*. Our Spouse/Partner Life Cover can provide financial protection for an important market segment which is sometimes overlooked.
Complete family protection includes spouses or partners
Aviva’s leading market share of the Flexible Benefit Group Protection market has been earned by providing workable solutions for intermediaries, employers and employees. But that’s just the start: under our flex benefits, we also offer cover to employees’ spouses or partners, recognising the value of complete family protection.
But who are these potential members and how many are there? Many people fall into the UK’s national statistics as ‘economically inactive’. The latest figures* show that there are currently 8.7 million people aged from 16 to 64 in this category, 2.1 million of them classified as ‘people looking after the family or home’.
The 2.1 million strong market gap
As anyone who has done the school run, cooked, cleaned and managed a busy household will tell you, it’s rarely ‘inactive’ and very hard work. Of course, these individuals could already have a degree of protection from other sources, such as a joint life mortgage cover plan. But for people with little or no cover, it’s an area where Spouse/Partner Life cover comes into its own, filling a potential gap in the market.
Of course, how much cover is required depends on what an employee’s spouse or partner might need and on how much they can afford. As you’d expect, the cover is very flexible and can suit customers who decide to increase their cover for an important lifestyle event, such as a new baby.
Spouse/Partner Life cover is also a hassle-free experience: without extensive medical questionnaires, minimum premiums or policy fees.
Dave Matthews, Flex lead, said: “Cover for spouses and partners is vital and can often be overlooked: our figures show that almost 7 in every 10 UK parents with dependent children have no financial plan in place for dealing with the death of either themselves or their partner*. Our Aviva Flex-pertise™ flex benefits proposition gives intermediaries confidence that we can provide a comprehensive coverage backed with exceptional levels of service.”
There are many more reasons why we hold the largest share of the Group Protection flex market. Find out more, view our Flex Guide, or contact your Aviva Account Manager for more information.
*1 Swiss Re Group Watch 2017: Aviva has the largest share of Group Protection flex market, based on in-force Group Protection premiums written under flex.
*2 Office for National Statistics: Statistical bulletin: UK labour market: January 2018. Contains public sector information licensed under the Open Government Licence 3.0.
*3 Aviva Protecting Our Families 2017