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Aviva celebrates 20 years in the equity release market

Dec 3, 2018, 16:07 PM
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When Aviva first entered the equity release market back in 1998, the average property price was £72,000* and Google was merely a recently launched search engine, not yet an everyday verb. 

Twenty years on, we’re proud to have helped more than 235,000 customers release equity from their homes with a lifetime mortgage. 

We’ve developed and innovated our products, reacting to an ever-evolving, complex environment and meeting the challenges people now face when planning their later life finances.

And we’re proud of the service we provide to our customers and advisers, using our expertise and insight to support them throughout the lifetime of the loan.

To celebrate our 20 years in the equity release market, we’re thanking our advisers for their support and sharing stories of the customers we’ve helped.  

Roger Marsden, MD, Retirement, said, 

“Planning later life finances around what is most people’s biggest asset – their property – becomes more important than ever. We’ve been instrumental in working with the Equity Release Council and the industry to establish lifetime mortgages as a mainstream product, and one that can be considered with confidence alongside others in planning for retirement.”

Looking to the future, we’re committed to using our expertise and stability in the market to further evolve our products, making them more flexible and accessible than ever before. We look forward to supporting our advisers and to helping many more customers enjoy the benefits a lifetime mortgage can bring. 

What’s been your most rewarding equity release experience? Please share your stories on Twitter or LinkedIn using #AvivaERbirthday

Visit the Equity Release Hub


* HM Land Registry. Contains public sector information licensed under the Open Government Licence v3.0.


PF011390 11/2018

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