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ITV Drama Premieres
On 12th July we’re launching a high profile consumer campaign to raise awareness and recognition of the Aviva brand and encourage people to really think about their financial wellbeing.
We understand that to get people to consider their financial situation, sometimes you need to do something dramatic. After all, if you want people to act, you need to have impact. So we’re proud to announce we’re sponsoring ITV Drama Premieres and running a high profile TV, online and press campaign. This is part of a long term strategy to raise awareness of Aviva and what we do, and encourage consumers to really think about their financial wellbeing.
We’re making sure you’re in on the act
Throughout, we’ll be driving business by prompting consumers to contact a financial adviser to discuss their needs, and help those who don’t have a financial adviser to find one - through our own website or ITV’s website.
More about the campaign and how it benefits you
