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Aviva-for-Advisers cookie policy

Aviva cookies

This policy applies to our use of cookies in connection with this website and any Aviva website that links to this Policy (“our Websites”);

Protecting our customers is at the heart of everything we do at Aviva and protecting your information is no exception. We use cookies on our Websites to help make your visits more effective so we'd like to explain more about how and why we use them. By continuing to browse our Websites (without adjusting your browser settings to block cookies), you are agreeing to our use of cookies.

You can find out more about how we use any information collected by cookies on our Websites in our privacy policy.

What are cookies?

Cookies are small text files which contain information that is downloaded to your computer or mobile device when you visit a website. When you visit the website again, or visit another website which recognises the cookie, your device is able to communicate with the website and the website can read the information held in the cookie.

We use cookies to help you efficiently browse our Websites and to analyse how our customers interact with our Websites so we can improve the customer journey.

How we use cookies

We use four categories of cookie on our Websites, based upon the International Chamber of Commerce UK Cookie Guide

  1. Strictly Necessary
  2. Performance
  3. Functionality
  4. Targeting

Some of these are "session cookies", which only stay in place for the duration of your visit to our Websites and are deleted at the end of your browsing session. Others are "persistent cookies", which remain on your device for a period of time after you have left our Websites. Cookies may also be placed by our approved business partners, which are known as "Third Party Cookies".

1. Strictly Necessary Cookies

Strictly Necessary Cookies are required for the operation of our Websites.

These cookies are essential in order to enable you to move around our Websites and use their features, such as accessing secure areas of our Websites.

Without Strictly Necessary Cookies our Websites and back-end services would not work. If you remove or disable these Cookies, we cannot guarantee that you will be able to use our Websites.

Our use of Strictly Necessary Cookies includes:

  • identifying you as logged in to the secure parts of our Websites for the duration of your visit;
  • maintaining log in details for the session or transaction;

We do not use Strictly Necessary Cookies to:

  • collect information about you for marketing purposes; or
  • track your internet activity on other websites.

Some examples of Strictly Necessary Cookies used on our websites are:

Name of cookie Function
Session identification


Session identification

2. Performance Cookies

Performance Cookies collect information about how visitors use our Websites. They allow us to recognise and count the number of visitors and to see how visitors move around our Websites.

Performance Cookies help us to improve the way our Websites work (e.g. by ensuring that visitors are finding what they are looking for easily) and to recognise when error messages are being received.

Our use of Performance Cookies includes:

  • analysing how visitors use our website;
  • recording any errors that occur;
  • testing different designs of our website; and
  • measuring the effectiveness of our advertising.

Some Performance Cookies are managed for us by third parties.

You can stop Performance Cookies by setting your web browser to reject/block some or all cookies. You may be able to block specific Performance Cookies provided by third parties by using the tools or preferences on that third party’s website.

Some examples of Performance Cookies used on our websites are:

Name of cookie  Function
s_vi Digital analytics
Mbox Optimisation & testing
s_fid Digital analytics

3. Functionality cookies

Functionality Cookies are used to provide services (such as videos) or to remember choices you make so we can personalise our content for you (for example, by remembering your choice of language or region).

Our use of Functionality Cookies includes:

  • remembering preferences you have chosen to customise your experience of our Website

We do not use Functionality Cookies to target you with adverts on other websites.

You can block these cookies using your browser settings, but this may mean that we cannot offer you certain services and may prevent us from remembering that you have chosen not to receive a certain service.

Some examples of Functionality Cookies used on our Websites are:

Name of cookie Function
cookie_decision_A4A Remembers whether cookie banner message should be displayed
Remembers whether mobile optimised banner message should be displayed

4. Targeting Cookies

Targeting Cookies record your visit to our Websites, including the web pages you have visited and the links you have followed. We use this information to make our Websites and our advertising relevant to your interests and provide this information to third parties.

This information may be used to trigger direct communications with you, for example, to send you automated emails tailored to your interests, unless you have opted out of receiving marketing materials from us.

We may also use information from Targeting Cookies to trigger service support communications.

Targeting Cookies may also be placed by our approved business partners. Targeting Cookies are generally linked to services provided by those third parties e.g. "like" buttons.

You can control whether or not Targeting Cookies are used, however, if you block them, we may not be able to offer you certain functionality.

Our use of Targeting Cookies includes:

  • delivering content and marketing communications tailored to your interests based on information from your visit to our Websites
  • providing advertising agencies with information about your visit so that they can show you relevant adverts online; and
  • providing social networks such as Twitter or LinkedIn with information about your visit to our Websites.

Some examples of Targeting Cookies used on our websites are:

Name of cookie Function
IDE Retargeting

Accept or block Cookies

You can block any cookies from any website by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you block all cookies (including Strictly Necessary Cookies) you may not be able to access all or part of our Websites. You can also use your browser settings to delete cookies. For more information about how to disable cookies in your browser please visit www.allaboutcookies.org.

If you share the use of a computer, accepting or rejecting the use of cookies may affect all users of that computer.

Where a cookie is provided by a third party, you may be able to use that third party’s own tools to block that cookie.

Other Technologies

Cookies within mobile applications

We only use Strictly Necessary Cookies on our mobile applications. These Cookies are critical to the functionality of our applications, so if you block or delete these Cookies you may not be able to use the application. These Cookies are not shared with any other application on your mobile device. We never use the Cookies from the mobile application to store personal information about you.

Flash Cookies

Flash Cookies make it quicker and easier for you to access websites on subsequent visits that use Flash technology. Deleting them means you may have to re-enter information each time you visit the same site.

Deleting Cookies in your browser will not delete Flash Cookies. You can delete Flash Cookies by going to the Settings Manager for your Adobe Flash Player. You will be taken to the Adobe website, which lists our Websites with the cookies in your browser. Just click “Delete” opposite the relevant website.

Pixel Tracking and Audience Pixels

Pages of our Websites and our emails may contain pixel tags (also referred to as web beacons, web bugs, tracking pixels, java tags and clear gifs) that allow us and our advertisers or service providers to:

  • collect statistics on our Websites and emails (e.g. number of users who have visited a page or opened an email);
  • collect information about how you interact with our emails (e.g. whether you opened them or followed links);
  • personalise online services and marketing communications; and
  • match ads to users.

Further information

More information about cookies and managing your browser settings can be found at:

Key Third Party Providers

Adobe Analytics

We use Adobe’s analytics and on-site personalisation services to measure your use of the website. This may include information such as the link you followed to reach one of our web pages, your IP address or how you interact with our adverts.

For more information, including details of how to block these cookies specifically, please see their website.

DoubleClick cookies

Provided by our online advertising supplier, these cookies are used to serve our internet advertisements on other sites. Some of our web pages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction.

For more information please see their website.

Google Analytics

Our websites may use Google Analytics, which is a web analytics service provided by Google.

For more information, including details of how to block these cookies specifically, please see their website site.

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WA50011 01/2018