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Protection marketing tools

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Helping you do more to protect families


We're constantly monitoring the protection market, looking for gaps and opportunities that you can benefit from. Our latest 'Protecting our Families' report has revealed the full extent of the protection gap facing UK families - including some eye-opening facts and statistics that reveal how people's lives and habits have fundamentally shifted.

What is clear is that a large proportion of families are not thinking about how they would cope if something were to happen. 

We understand the important role you play in helping to protect people against unforeseen circumstances so we've harnessed our research to provide you with useful information and content to help you highlight protection needs with your clients.

The way we live today has changed - let's change the way we talk about protection.

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WA02248 10/2017