We use cookies to give you the best possible online experience. By clicking Close you indicate that you are happy for your web browser to receive all cookies from our website including cookies that are linked to your personally identifiable information. See our cookie policy for more information on cookies and how to manage them.

Protection. It's our lives.

Protection. It's our lives head banner

We Live Protection

We know you're committed to supporting your clients, whatever life throws at them. That's why we're so proud to keep supporting you.

Take a moment to hear from Rob Barker, our Protection, Health & Strategic Partnerships MD, about how together we can provide comprehensive protection for our customers.

Find out more about our products

Our protection products

Apply for cover for your clients

Quote and apply

Hear from our customers

Read more about our customers and their stories.

Leanne's story

Leanne Case Study


Stephen's story

Stephen Case Study


Paul & Anna's story

Paul & Anna Case Study


Amanda & John's story

Amanda & John Case Study


Claims statistics that speak for themselves

In 2018 we paid out over £957 million worth of claims, helping over 26,000 people.

Here are just some of our key 2018 claims statistics. We paid out:

  • 98.9% of life insurance and terminal illness claims
  • 92.6% of critical illness, children benefit and total permanent disability claims 
  • 87.3% of income protection claims*

*Income protection figures include all third-party information.

Read our claims report

Life and Terminal Illness claims at a glance

Life Insurance Sales Aid


Critical Illness claims at a glance

Critical Illness Sales Aid


Income Protection claims at a glance

Income Protection Sales Aid


Linda's Story

When Linda was buying her house, her mortgage adviser recommended taking out critical illness cover. When within a few years, completely out of the blue, Linda was diagnosed with bowel cancer, she was very thankful that she’d acted on this advice. Hear from Linda about her experience making a claim with Aviva.

Please note, if you intend to use this video with your clients then you should be present with them. You should also explain all relevant product information to highlight the benefits and risks.

Read Linda's story

Why Aviva? Sales Aid

Find out more about Aviva's complete cover for your clients.

Support Services - looking after your client and their family

When you recommend one of our personal protection policies to your client, you can relax, safe in the knowledge that we’ll be there for them and their families when it really matters. Of course, this means we’ll be on hand with financial support if the worst should happen. But with our policies, you get so much more than that.

We’re proud of the services we offer, helping your clients to live more healthily, caring for them through illness and injury and being there to support them and their family in the event of bereavement. For more information on any of the services listed and what's included with your clients' policy, please read our Support Services Leaflet.

Please be aware that our support services are non-contractual and can be removed at anytime.

Online Services

We’re always improving our online system to give you the speed, flexibility and control that you need to make writing protection business with us simple. Through digital technology, we’ve streamlined processes and made the end to end journey more user-friendly. 

Thanks to enhancements across the whole quote process, you can easily generate, edit and compare multiple quote options. Combined with faster, intelligent underwriting that can deliver instant decisions, and real-time online business tracking; it’s time to start taking life a little easier. 

Read our handy ALPS guide to learn more about the benefits of our online system. 

Contact us

You can find contact details for each product area in the drop-down list:

Back to top

WA02263 02/2020