Protection products and the sandwich generation
Your clients in the sandwich generation support both their parents and their adult children. But what would happen if the worst happened? How would their family cope? By helping them find the right protection, you can provide valuable peace of mind.
Only 8% of advisers say all their sandwich generation clients have enough protection. So New Thinking videos and guides uses the latest insights from behavioural science experts to help you demonstrate the value of protection.
It gives you practical hints and tips on how you can have more successful conversations about protection with your sandwich generation clients.
Who are the sandwich generation?
The sandwich generation could make up as much as two thirds of your client base, so they're essential to the success of your business.
- They are typically aged between 45 and 60
- They often support elderly parents and adult children at the same time
- They’re time-poor, feeling the pressure from different directions and often experience inertia when it comes to making decisions and taking action