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Adviser charging

This content is for protection advisers only.

How behavioural science can help your conversations about charging

We’re committed to supporting your business, providing you with practical support to help you best demonstrate the value of your advice – and ensuring your clients get the financial advice they need.

You’ll find this in our book, ‘New Thinking - How Behavioural Science can help your conversations about charging’ accompanied by helpful videos and tips you can watch and download for yourself.

In the book you’ll find practical advice, which sets out how you can present your services and your charges in ways to help your clients understand the true value of financial advice.


Leading behavioural scientist Professor Paul Dolan and best-selling business author Steve Martin explain the effect behavioural science has on influencing people and how this can help advisers.


How behavioural science can help your conversations about charging.

Adviser Charging book

Download your copy

The nine key areas of influence that drive behavioural science

MINDSPACE, devised by leading behavioural scientist, Professor Paul Dolan, and best selling business author Steve Martin, is a nine letter mnemonic or ‘checklist’ for the effects that drive behaviour.

We’ve put together a ‘Top Tips’ leaflet for advisers, explaining each part of MINDSPACE and giving some examples of how it could apply to your business.


A video commissioned by Aviva with Professor Paul Dolan and Steve Martin explaining how MINDSPACE could have a positive effect on your client charging conversations.


MINDSPACE - The nine key influencing principles of behavioural science.


Download our Top Tips guide

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