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 Behavioural Science

Behavioural science Sandwich generation

At Aviva, we know that you want to have the most successful conversations you can with each of your clients to get the right solution for them.

To improve your business, it might be time to think about Behavioural Science!

  What is behavioural science?


Behavioural science is a branch of science that deals primarily with human action. It shows that we are hard wired in many behaviours, and respond in a predictable way to certain cues and influences.

In our behavioural science hub, we’ve collected information which can help make your business more effective. 

We’ve got tips on:

  • How you can use behavioural science to have more effective conversations with 'squeezed', sandwich generation clients.
  • Growing your business through our adviser bookshelf, where we’ve read, reviewed and summarised business books to bring you the parts that you need to know.
  • How to make your business more digital, including how to build your social profile and the tools available to you.
  • How you can use behavioural science to build stronger relationships with your clients, helping you have challenging conversations about charging fees or difficult circumstances.


 Sandwich Generation


Use behavioural science to have more effective conversations with your sandwich generation clients.


Find out more


Building Your Online Business


Hints and tips to increase your online presence through social media, search engines and more.


Hints & tips


Adviser Bookshelf 


Boost your bottom line with brilliant business ideas.



View the bookshelf


  Adviser Charging


Learn how behavioural science can help your client conversations about charging.


Learn more

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WA01328 10/2014